Veetee USA: Clean-Label Quick-Prep Rice Solutions

At Veetee USA, we are proud to be pioneers in the quick-prep rice and grains industry, utilizing proprietary 10-stage steam filtration technology. Our commitment to quality is evident in our clean-label steam-cooked rice offerings, made with 100% recyclable rice trays that support sustainability. We are actively expanding our retail distribution, partnering with major retailers like Walmart and Publix to bring our products to households across the country. With a focus on local manufacturing and enhancement of supply chains, we aim to provide delicious, perfectly prepared rice that fits seamlessly into modern lifestyles. Leading this initiative is Kevin Stitt, whose extensive experience in retail distribution and brand building enables us to transition to localized manufacturing effectively. Our Selma, NC facility is integral to this expansion, providing efficient distribution and production to meet growing demand. As we prepare for full production in early 2028, we remain committed to delivering high-quality rice products that are both convenient and sustainable, ensuring a positive experience for our customers. Join us on our journey as we bring the taste of Veetee rice to more families in America.

Veetee USA: Clean-Label Quick-Prep Rice Solutions

Veetee USA's Commitment to Quality and Sustainability

Curated with love, crafted for you

Innovative Technology for Superior Quality Rice POPULAR

Innovative Technology for Superior Quality Rice

At Veetee USA, our proprietary 10-stage steam filtration technology ensures our rice retains maximum flavor and texture, providing a superior dining experience. Unlike traditional pressure cooking methods that compromise grain integrity, our steam cooking process preserves natural aromas and softness. This clean-label approach means our rice contains no preservatives, ensuring quality with every bite. Our innovative CORE TRAY packaging not only enhances the cooking process but is also designed to be 100% recyclable, affirming our commitment to environmental sustainability.
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Retail Expansion and Local Manufacturing POPULAR

Retail Expansion and Local Manufacturing

Veetee USA is strategically expanding its retail footprint across major retailers, including Walmart and Publix, to ensure our quick-prep rice is accessible to consumers nationwide. Our Selma, NC warehouse and manufacturing facility is central to this effort, facilitating a streamlined distribution process. This local approach not only reduces the supply chain footprint but also supports local economies and jobs. We are committed to scaling our distribution to meet the increasing demand for our products while ensuring the utmost quality through localized manufacturing practices.
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Delicious Varieties to Suit Every Taste

Delicious Varieties to Suit Every Taste

Veetee USA offers a range of delicious rice varieties in single CORE TRAY packaging. From the aromatic Basmati to the sticky Thai jasmine rice, each product is designed to be ready in just two minutes, fitting perfectly into busy lifestyles. Our top SKUs ensure that there's something for everyone to enjoy, whether for a quick meal or a gourmet dish at home. Each variety is carefully crafted to maintain the fluffiness and rich flavors that our customers love, making Veetee quick-prep rice a household favorite.
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Common Questions

Veetee rice is unique due to our proprietary 10-stage steam filtration technology that preserves the natural grain quality and flavor, distinguishing it from competitors.

Yes, all Veetee rice trays are 100% recyclable, aligning with our commitment to sustainability and environmental responsibility.

Veetee rice can be prepared in just 2 minutes, offering a quick and convenient meal solution for busy lifestyles.

Our manufacturing facility is located in Selma, North Carolina, which is also our hub for distribution to major retailers.

Veetee products are available in several major retailers, including Walmart and Publix, making them easily accessible to consumers.

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